--- title: "Retail and Business" url: "https://stmichaels.bhcet.org.uk/curriculum/our-curriculum/retail-and-business" school: "St Michael’s Catholic Academy" --- Admissions Consultation BHCET schools in Stockton and Billingham [Click Here](https://stmichaels.bhcet.org.uk/governance/admissions-consultation) **Tel:** (01642) 870003 **Email:** enquiries@stmichaels.bhcet.org.uk # Retail and Business **Department of Retail Business** **Curriculum Leader:** Naeem Butt () **Department Staff** Mrs C. Carey, Miss B. Gordon **Why study Retail Business?** This course allows students to develop their knowledge and understanding of the retail business sector and provide them with opportunities to develop associated practical skills. It covers the business of retail, customer service for retail business and merchandising and marketing retail products. **Course Outline** Core units include: **Unit 1 – The business of retail – Examination (40 % of overall grade)** Unit 1 introduces learners to the business of retail and provides them with the opportunity to explore the dynamic and competitive nature of the retail industry. They will gain knowledge and understanding of different types of retail business and retail activity, as well as the impact of external factors on the industry. **Unit 1 topics** 1. 1. Introduction to retail business 1.1.1 Types of retail business activity 1.1.2 Types of retail business ownership 1.1.3 The different scale of retail businesses 1.1.4 Aims of retail businesses 1.1.5 Functional areas of retail businesses 1.1.6 The supply chain of retail businesses. 1. 1. The retail business environment 1.2.1 The competitive and dynamic environment 1.2.2 The location of retail businesses 1.2.3 External factors and retail businesses 1.2.4 Seasonality and retail businesses. 1.3 Using data and recommending solutions to retail business issues 1.3.1 Using retail business data in a variety of different formats 1.3.2 Using mathematical techniques to calculate retail business data 1.3.3 Interpreting retail business data 1.3.4 Making judgements and offering solutions to retail business issues. **Unit 2 – Customer service for retail business - Coursework (30 % of overall grade)** Unit 2 allows learners to develop knowledge and understanding of the principles of customer service for retail business and offers the opportunity for learners to develop skills in investigating the customer service experience across retail organisations. **Unit 2 topics** 2.1 Introduction to customer service 2.1.1 Importance of customer service to retail businesses 2.1.2 Features of good customer service 2.1.3 Principles of good customer service 2.1.4 Situations when retail businesses interact with customers 2.1.5 Online customer services. 2.2 Meeting customer expectations 2.2.1 Types of retail customers 2.2.2 Expectations of different types of retail customers 2.2.3 How retail businesses meet the expectations of different types of customers. 2.3 Investigate customer experiences in retail businesses 2.3.1 Research tools used to gather customer feedback information on retail businesses 2.3.2 Good practice in carrying out customer research 2.3.3 Presenting research information on retail businesses 2.3.4 Using research information on retail businesses to inform decision making. **Unit 3 – Merchandising and marketing retail products - Coursework (30 % of overall grade)** Unit 3 provides learners with the opportunity to develop their understanding of the importance of merchandising and marketing retail products, and how retail businesses use merchandising and marketing to achieve their aims. Learners will also apply their knowledge and understanding to develop skills in designing visual merchandising installations and promotional materials that achieve specific aims **Unit 3 topics** 3.1 Visual merchandising for retail business 3.1 Visual merchandising for retail business 3.2 Marketing retail businesses and products 3.2 Marketing retail businesses and products 3.2.1 Identifying and targeting customers 3.2.2 The marketing mix 3.2.3 Designing promotional materials for retail businesses 3.2.4 Use of technology in promotion 3.2.5 How marketing activities contribute to aims. **How is the course assessed?** Assessment includes an externally assessed unit; the remaining units are internally assessed and based on a credit system. At the end of the course students will be awarded a Pass, Merit, Distinction or Distinction\* grade (4, 5/6, 7/8.5 respectively). This will be calculated from the credits achieved throughout the course. ### Retail Business Curriculum Recommended Reading RB 99 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Recommended_Reading_RB.pdf) Revision Checklist RB 56 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Revision_Checklist_RB.pdf) Useful Websites RB 188 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Useful_Websites_RB.pdf) Year 10 Learning Journey 543 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Year_10_Learning_Journey(1).pptx) Year 11 Learning Journey 542 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Year_11_Learning_Journey.pptx) Year_One_Year_Learner_Journey 549 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Year_One_Year_Learner_Journey.pptx) ### Retail Business Knowledge Organisers Using Retail Business Data 631 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Using_Retail_Business_Data.pdf) Types of Retailers 513 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Types_of_Retailers.pdf) Types of Retail Products 509 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Types_of_Retail_Products.pdf) The Location of Retail Businesses Characteristics 490 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/The_Location_of_Retail_Businesses_Characteristics.pdf) The Location of Retail Business Types 487 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/The_Location_of_Retail_Business_Types.pdf) Supply Chain of Retail Businesses 446 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Supply_Chain_of_Retail_Businesses.pdf) Scale of Retail Business 459 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Scale_of_Retail_Business.pdf) Retail Channels 503 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Retail_Channels.pdf) Retail Business Seasonality 433 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Retail_Business_Seasonality.pdf) Retail Business Ownership 456 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Retail_Business_Ownership.pdf) Retail Business Ownership Other 441 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Retail_Business_Ownership_Other.pdf) Retail Business Ownership Limited-Liability 457 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Retail_Business_Ownership_Limited-Liability.pdf) Retail Business Mathematical Techniques 362 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Retail_Business_Mathematical_Techniques.pdf) Retail Business Making Judgements and Offering Solutions 195 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Retail_Business_Making_Judgements_and_Offering_Solutions.pdf) Retail Business Interpreting Retail Business Data 207 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Retail_Business_Interpreting_Retail_Business_Data.pdf) Functional Areas of Retail Businesses 500 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Functional_Areas_of_Retail_Businesses.pdf) External Factors 469 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/External_Factors.pdf) Competitive and Dynamic Environment 441 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Competitive_and_Dynamic_Environment.pdf) Aims_of_Retail_Businesses 478 KB [Open for printing](https://files.schudio.com/st-michael-s-catholic-academy-3/files/documents/Aims_of_Retail_Businesses.pdf) ![St Michael’s Catholic Academy](https://files.schudio.com/st-michael-s-catholic-academy-3/images/logo/Bishop_Hogarth_and_Hexham_Logo_new_(1).png) ### St Michael’s Catholic Academy Beamish Road Billingham Stockton-On-Tees TS23 3DX (01642) 870003 - 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